Megastars are beaten by the new titans of tech in this year’s 40 under 40 list, which includes British talent from entertainment, sport and business — both inherited and self-made start-ups.
Leading the pack is Dmitry Bukhman, 39, who along with his older brother, Igor, 43, taught himself to code as a child in Russia. The brothers, who took British citizenship this year, went on to create the mobile gaming giant Playrix. But Bukhman, a father of four, still urges parents to impose rules on screen time for children. “Games should be in moderation,” he says. “Especially for kids.”
AI developers, coders and data firms now make up almost half the list. Turning text into audio spoken in more than 140 languages has boosted the