Drivers on a main route are being greeted by a 40ft trailer with Danny Dyer’s face on it.
The 2m-tall advert is in a field off the A249, near the Sheppey Crossing.
It features a caravan coming out of the 47-year-old former EastEnders star’s mouth while exclaiming “It’s The Nutts!!!”
Meanwhile, daughter Dani Dyer, who won Love Island with Swanley reality star Jack Fincham, is holding up a sign which says “You’d be Nutts to miss out”.
The stunt comes ahead of a Sky TV series called The Dyers’ Caravan Park.
It will see the father-daughter duo running and investing in Priory Hill and Nutts Farm holiday park in Leysdown.
They have been dealing with dodgy plumbing, demanding customers and rogue acts, all while attempting to reinvigorate the restaurant’s menu.
Dyer Snr, who has spoken about his fond memories of spending childhood holidays at the arcades, crabbing and beach walks, has already featured in a social media promotion for the caravan site.
In the video, which has attracted more than 45,000 likes on Instagram, the actor attempts to be an estate agent.
The six-part series is produced by Expectation – the company behind Clarkson’s Farm.
It is set to air later this year on Sky Max and Now.
